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Sponzoring v individuálních sportech
Šimková, Johanka
ŠIMKOVÁ, JOHANKA. Sponsorship in individual sports. Brno, 2019. Diploma thesis. Mendel University in Brno, Faculty of Business and Economics. Thesis supervisor Ing. Stanislav Mokrý, Ph.D. This master thesis focuses on sponsorship activities for athletes pursuing individual sports who do not have their own sport manager. The study investigates the issue from the perspective of both the athletes, looking for a sponsor, and the companies, offering the sponsorship opportunities. The athletes were questioned in a detailed survey while in-depth interviews were applied to address company representatives, aiming to determine factors leading to a match between the supply and the demand of the sponsorship. Based on outcomes of both surveys, practical recommendations for athletes are given in the thesis.
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Sponsorship as a component of a company's business and marketing strategy
Hampl, Radek ; Říha, David (advisor) ; Urbánek, Tomáš (referee)
This diploma thesis focuses on the analysis of sponsorship, as one of the tools of business and marketing strategy of a company. The theoretical part of this thesis focuses on defining the concept of sponsorship and its position within the business and marketing strategy of a company. The practical part of this thesis focuses on the analysis of sponsorship activities of companies that are partners of the minor field Sales Management. The research is based on personal interviews with the top managers of these companies.
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Sponsorship in the Sports Industry
Brtnová, Denisa ; Tripes, Stanislav (advisor) ; Král, Pavel (referee)
This thesis deals with sponsorship in the sports industry.The theoretical part is focused on the notion of sponsorship and everything such as sponsorship is concerned. Another part of the work is focused on sports sponsorship and last but not least, the theoretical part of sponsorship deals in football. In the practical part we findre search that deals with sponsorship in the lower football competitions, namely the two clubs of Podebrady. Research is conducted in the form of a conversation between members and a questionnaire among fans of the club.The result of this research has brought the importance of sponsorship in clubs and also the use of these fundsin the club.
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Valuation of Sponsoring Activities of Partners of Competition Series Kolo pro život
Hájková, Lucie ; Postler, Milan (advisor) ; Adam, Jiří (referee)
This thesis deals with sports sponsorship, concretely with an evaluation of the sponsoring activities of partners for a series of competition mountain bikes called Kolo pro život. The first chapter of the theoretical section explains the definition of sponsorship and types of sponsorship. The second chapter deals with sports sponsorship, strategy and effectiveness. In the practical section starting with the third charter I introduce the competition series Kolo pro život. The fourth chapter focuses on the partners of the competition series, where I analyse the motivation of sponsorship, their goals, marketing activities, target groups etc. In the fifth charter I prove my two hypothesis, which I specified before my research started. In the conclusion I suggest improvements for the future.
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